Yachts, yurts and Yorkshire yoga
Not so many years ago in the UK, yoga was viewed by many with mild scepticism and perceived as a hippy throwback appealing to just a minority of zany advocates. Today, along with its counterpart Pilates, it is firmly established in the zeitgeist, gaining traction during COVID to become a significant growth industry worth upwards of £926 million. Appealing across the board to twenty-somethings right through to octogenarians, the physical and mental benefits are markedly improving thousands of lives across all demographics. Making yoga and Pilates accessible in Yorkshire, Ebru Evrim is an entrepreneurial woman at the forefront of spreading Harrogate Informer…
